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Blogging Posts – What’s a Good Frequency?

July 9th, 2009 by Steve


How often do you post? Not too long ago, a friend and I argued about the right frequency of blogging posts. I’m much more diligent with my posting. On a good month, I could make 3 to 5 posts. When I’m really knackered, I aim for 2. Not my friend Tim.

“I try to post at least 10 articles a week!” he declared triumphantly.

“10? Don’t you do anything else besides write?”

“I’m prolific and diligent. I never run out of things to say.”

“So how many people read your website now?”

Silence.

To protect Tim’s dignity, I won’t even post his answer here. Let’s just say that if Tim’s traffic is anything to go by, blogging posts frequency is clearly not what’s important, at least not in the eyes of Google and in the eyes of readers.

So, how often should you post?

According to Grizzly, post at a frequency that keeps bots coming back to your site at a decent rate.

According to Guy Kawasaki and Darren Rowse, it’s better to post only when you have something worth posting about than to post entries on schedule.

Lorelle VanFossen agrees, even though she’s more prolific with her posting and manages to post an entry a day, unless something really critical happens.

If that still leaves you uncertain about blogging posts frequency, here are a few things to keep in mind.

  • The number of your posts does not affect your Page Rank. The number of incoming links does.
  • Put quality over quantity. If you’re writing for repeat visitors, don’t hit them in the head with too much information, irrelevant information, or crap. They need a reason to keep visiting your site – information overload isn’t one of them.
  • Comments matter. Quality content almost always encourages visitors to speak up, so pay attention to your content. If your entries get a lot of comments, you can keep the bot occupied even without any new posts.

How about you? What’s the frequency of your blogging posts?

Ready to take what you know about blogging posts frequency and use it to turbo-charge your IM efforts? Click here to find out how to do it right!

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This entry was posted on Thursday, July 9th, 2009 at 12:01 am and is filed under , , , , , , Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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