JasonDeVelvis.com

One of the dirty (or not-so-dirty, depending on where you’re coming from) secrets of many professional bloggers is that they don’t actually write their material themselves. They outsource some, if not all, of their writing. It’s a pretty smart and sound business model. But here’s the catch – outsourcing your blogging to a blog assistant may not be the dream arrangement you believe it to be.

My friend, Damien, keeps a pretty funny blog on cheeseburgers. One day, Damien received tons of emails from friends and acquaintances. “What’s with the weird English?”

Damien hurriedly checked his blog – this was one of his most popular, mind you, and he didn’t want to lose his readership. The comments were spot on; his blog was suddenly sounding “foreign”.

One line goes: You can adapt the size of the patty as per requirements to lead to your desired satisfaction.

Here’s another line: Cheeseburger is an admissible alternative to a roast beef topping bun if there is a deficiency of said ingredient.

To say that Damien was flustered would be an understatement. He fired his blog assistant so fast he left skid marks on the keyboard!

So, should you outsource your writing like Damien did (and still does)? I don’t see why not, provided you do it right.

• Start with a survey of overseas and local talents. In general, overseas writers cost less but if your blog requires a little oomph, that extra dollar or two is definitely worth paying.
• Outsource a small test project. The minimum will depend on what service you’re using. Elance, GetaFreelancer, or RentACoder, for example, set different ceilings. The test project should give you a feel for your blog assistant’s writing style.
• Give your blog assistant detailed instructions in the form of training videos and post samples, so he or she can get a “feel” for the writing style you need.
• Check on your assistant’s articles. If the content isn’t what you need, it’s time to start from Step 2 all over again. If the content is exactly what you need, then by all means, give your blog assistant free rein to manage your blog for you.

There! That definitely sounds doable, doesn’t it? What about you? Have you been outsourcing portions of your online life, too?

This topic is just one small tip of the iceberg compared to what my partner Gina Gaudio-Graves and I teach in our FREE 30-Day IM Challenge! If you’re looking for a treasure trove of information to help jumpstart your business and get it running the right way, join us today!

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